Sun. Oct 2nd, 2022

Sega and Sports Interactive announced that: Football Manager 2020 will be sold in new eco-friendly packaging that uses far less plastic, and they are urging the rest of the entertainment industry to follow suit.

The new packaging replaces the now standard plastic DVD case used for most game discs with a folded, reinforced cardboard sleeve made from 100% recycled fibres. The shrink wrap around that packaging has also been replaced with a low-density LDPE polyethylene that is highly recyclable. Even the ink on the cardboard has been replaced with a vegetable- and water-based version (so technically it’s vegan if you’re desperate for a snack).

The new packaging costs a little more to produce — about 20 (UK) cents per unit (or 30 percent), according to an open letter from Miles Jacobson, director of Sports Interactive Studio. But those costs are somewhat offset by lower shipping and destruction costs for surplus units, he added. And as Spanish footballer Hector Bellerin says in a video accompanying the letter: “If there is no soil, there is no money to spend.”

All things considered, Jacobson says the new packaging will save 55 grams of plastic per unit, or 20 tons on a production run of more than 350,000. That is a very small dent in the estimated 335 million tons of plastic that is produced worldwide every year. But Jacobson hopes it could take a big hit if the entire industry follows suit for the tens of millions of discs it produces each year (even as digital game downloads grow in popularity).

“We’re not the biggest game in the world,” Jacobson said. “Imagine what happens if every other game, every movie company, every music company switches to this packaging… So I’m throwing the gauntlet here to ALL entertainment companies that use plastic for their Blu Ray, DVD and CD packaging. “

Video game companies have taken small steps in the past to reduce their use of plastic packaging. Still, it’s a long way from the board game industry, where market leader Hasbro recently pledged to remove all plastic from packaging by 2022. Meanwhile, the packaging for a tiny Nintendo Switch cartridge is still an ocean of wasted space (and plastic). Microsoft has highlighted the greatly reduced plastic use in Xbox Adaptive Controller packaging in recent years, suggesting it may hold lessons for the future of overall packaging design. “Thinking about sustainability in our package design and measuring those results on an annual basis is a business decision,” Microsoft’s Phil Spencer told Ars. “We were aware of extra plastic, paper and material.”

By akfire1

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