Sat. Jan 28th, 2023
The PS4 price drop is coming, according to the retailer's leak

With the second anniversary of the PlayStation 4’s launch fast approaching and a recent unexpected price drop in Japan, the will or won’t speculate on a western PS4 price drop. Target may have spoiled all that guesswork with a briefly leaked ad suggesting a $350 PS4 is imminent.

Yesterday afternoon was game deal hunter Wario64 one of the first to notice that the Video Games section of Target’s website announced in big letters a “$50 price drop on the PS4” alongside the box art for the upcoming Uncharted: Nathan Drake Collection PS4 hardware bundle, as shown above. “The best place to play. Now $349.99,” the ad continued, in case the price drop announcement wasn’t clear enough.

Clicking through to actually buy the hardware brought the system to its usual price of $399.99, according to multiple users who tried it. Anyway, the promotional language was removed from the Target site later that evening after it was first discovered. Both facts suggest that someone at Target pushed the button to pre-announce the planned price drop and quickly corrected the mistake.

However, there is an outside chance that this is all a marketing misunderstanding. Target also just started offering a $50 gift card with all three PS4 bundles available. That new offering could be advertised as the equivalent of a “price drop” if the marketing department was particularly sloppy. Still, a direct listing of the system for $349.99 suggests that there was more to it than a simple gift card offer.

If this is a hint that a price drop is coming, the official release is Friday Uncharted: Nathan Drake Collection and the accompanying hardware bundle might seem like a good time to do it. But that bundle is already selling in pre-orders for its original price of $400, so a surprise drop in price could be a little tricky. The PS4 will also receive a 1 TB hard drive bundle in the US Dutyearly November launch; that could be a good opportunity to lower the price of the old 500 GB bundles.

Whatever the timing, this is another stone in the growing pile of evidence suggesting the PlayStation 4 won’t cost $400 much longer.

By akfire1

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