Sun. Feb 5th, 2023
A real product that you can buy.  Well... at least you can pre-order.

A real product that you can buy. Well… at least you can pre-order.


According to company founder Palmer Luckey, the Oculus Rift VR headset will cost more than $350 (~£230), putting the price at the top of initial estimates. Earlier this year, Oculus CEO Brendan Iribe hinted that a complete Rift system, including a sufficiently powerful computer, would cost around $1,500 (~£1,000). Obviously UK prices are estimates only; electronics are generally more expensive in Europe than in the US after various taxes and import duties are factored in.

In an interview with Road To VR at the Oculus Connect conference, Luckey responded to a question about whether the price of the Rift would be in line with the $350 developer kits, a goal initially discussed by the company.

“You know, I’ll be completely honest with you. We’re about in that ballpark—” Luckey said, “but it’s going to cost more than that. And the reason for that is that we’ve added a lot of technology to this thing beyond what existed in the DK1 and DK2 days.”

Luckey went on to explain that the company was not interested in a lower price, but was instead interested in making “no compromises … in terms of quality”. The Rift’s bespoke hardware, which includes bespoke displays and lenses, costs more to manufacture, according to Luckey, and that even minor tweaks to lower the price aren’t worth it in terms of quality.

“The reality that when you make this thing, you have to decide what tradeoffs you’re going to make; are you going to optimize for the absolute lowest price possible, even if it’s going to be a lower quality experience? Or are you trying to say ‘you know what, this is the first consumer VR headset that we’re going to push to people. We should put a stake in the ground and say, this is the best possible experience we could have made. “

“It would really suck if you put something there and people said ‘ah man… the Rift is good, but it’s not quite there’, you know? I can’t tell you it’s going to be $350, and I would say I think people are going to be happy with what they get for the price because I really think it’s going to be the best VR headset you can buy.”

It’s worth noting that the expected price of the Rift doesn’t include the company’s Touch Controllers that powered the impressive Oculus Touch demos at this year’s E3 and Gamescom. They won’t ship for a surcharge until the quarter after the Rift launches. Meanwhile, Valve and HTC’s Vive headset ship with handheld controllers, though there’s no word yet on how much it will cost.

Sony’s PlayStation VR doesn’t come with controllers, but it has an edge on the install base thanks to its use of Move, which has been around since the PlayStation 3 days. Earlier this month, Samsung revealed the price of Gear VR, which will cost $99 (~£65) but will require a smartphone to function.

By akfire1

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