After delisting Mulan of a potential June cinema release, Disney has solidified its plans for its latest live-action remake. From September 4 Mulan will premiere exclusively on Disney+ in several territories, including the United States, Canada and New Zealand, according to Disney CEO Bob Chapek.
Unlike other Disney+ streaming premieres, Mulan launches with an additional price on top of the $7 per month subscription fee. Paying Disney+ users in the US will have to pay more than $30 for what Chapek described as “premiere access”.
which probably amounts to a temporary rental of the film rather than full ownership a la platforms such as iTunes and Amazon Video† The rates of other areas have not yet been confirmed. (Chapek took the opportunity to confirm that Disney+’s worldwide subscriber number is somewhere in the neighborhood of 60.5 million.)
[Update, 9:30pm ET: Disney has since confirmed that a $30 payment for Mulan will permanently unlock it in your Disney+ account, so long as you remain a paying subscriber.]
In certain areas that have not yet seen a Disney+ rollout, particularly China, Disney will continue with a theatrical series of Mulanfor which no release date has yet been announced.
The CEO called this move a “one-time” move during a conference call with investors on Tuesday. He then went on to emphasize that this was not a new business model. Yet Disney already set a similar precedent in 2020 when it moved its big-screen adaptation of the hit Broadway musical. Hamilton from a 2021 cinema screening to a Disney+ launch in July 2020. So it remains to be seen whether Disney will remain committed to the November 2020 launch plans for its next Marvel Studios movie, Black Widow (which was previously slated to hit theaters on May 1). Meanwhile, filmmaker Christopher Nolan’s upcoming opus Basic principle continues to play chicken with reopening plans, as it’s currently slated to launch in select territories in August before debuting in North America over Labor Day weekend.
List image by Disney