The SteamVR-powered Vive headset is the most exciting thing struggling handset maker HTC has had for its brand in years. HTC seems to realize this on some level, as it is now splitting its virtual reality business into a wholly owned subsidiary. The new HTC Vive Tech Corporation will be somewhat separate from the battles facing the rest of HTC’s business.
In a statement to The Verge, HTC called the new subsidiary “a vehicle for developing strategic alliances to help build the global VR ecosystem.” But it’s not hard to see the move as a way to create space between HTC’s booming VR interests and a mobile phone company that has suffered historic losses, had to lay off thousands and hit a low in a decade in recent years. year in the stock market.
The Vive sold about 25,000 to 30,000 units in its first month of sales earlier this year, according to an analysis by Ars Technica Steam Gauge. With an asking price of $800 for each unit, that represents a significant infusion of new revenue for the company. Now revenue can be managed without the problems the rest of the company faces.