As Sony continues to lead the overall sales battle with Microsoft, the power of big exclusives became apparent in October. According to Microsoft’s Aaron Greenberg, who leads the Xbox games marketing team, the Xbox One outsold the PlayStation 4 in the US in October. While we don’t have concrete sales numbers — NPD doesn’t publicly publish the data Greenberg references — Microsoft says Xbox One sales were 81 percent higher than the same month last year.
The reason is natural Halo 5. The Xbox One exclusive title topped the sales charts for the month. The next six slots in the Top 10 were all cross-platform titles: NBA 2K16, Assassin’s Creed: Syndicate, Madden NFL 16, WWE 2K16, FIFA 16and Destiny: the taken king. Number eight is the Wii U exclusive Yoshi’s Wooly Worldnumber nine is the PlayStation 4 exclusive Uncharted: The Nathan Drake Collectionand the Top 10 is rounded out by the cross platform rock band 4.
The new Xbox One software, which rolled out yesterday, should also help Microsoft’s console. It includes the long-awaited backward compatibility feature, with more than 100 games already supported.
Xbox One has occasionally sold out the PlayStation 4 for months, usually because of bundles or promotions that give it an edge. But it’s the PlayStation 4 that normally leads the charge, and globally it’s estimated that console has about double the number of installs of Microsoft’s offerings.